Linemark
Lessons Learned from Real-Life Split Testing

Lessons Learned from Real-Life Split Testing

If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can find out what works best. Even...

The Power of Political Campaign Signs

Political Campaign Sign Sample Layout Everyone is well accustomed to is seeing political campaign signs dotting both residential yards and commercial properties for several months out of every election year. But how effective are those signs really at convincing...

Shoppers: How Brands Treat People Matters

How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot. This is the finding of Global Web Index (GWI), one of...