by Patrick Whelan | Apr 15, 2018 | Digital Printing, Internet Solutions, Linemark, Mailing Distribution
Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while simple, can bring great results. Be relevant, not complicated: Personalized communications do not have to be complicated to be...
by David Ashton | Jun 15, 2017 | Internet Solutions
Have an event coming up? In-house seminar? Booth at a trade show? Whatever your event may be, you want to maximize your investment by ensuring that the people who commit to coming actually show up. There are three steps to making sure you get the highest attendance...
by David Ashton | Mar 16, 2017 | Internet Solutions
What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, geographic location and more, but in the end, if the document isn’t...
by David Ashton | Feb 24, 2017 | E-Business, Internet Solutions
Digital marketing channels have an important place in the media mix, but as marketers have learned, the ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness. Recently, an article in USA Today reinforced this conclusion. It...
by David Ashton | Feb 7, 2017 | E-Business, Internet Solutions
Increasingly, marketers are looking at the sales process as a set of stages, with each stage of the process requiring different types of content to move prospects from one stage to the next. This process is called lead nurturing. One of the most important tools for...
by David Ashton | Dec 22, 2016 | Internet Solutions
Why must you target Millennials in your strategy? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread the...
