by David Ashton | May 19, 2017 | E-Business
When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those...
by David Ashton | May 3, 2017 | E-Business
If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just take a look at the data. According to a study just released by the Interactive Advertising Bureau (IAB) and...
by David Ashton | Apr 17, 2017 | E-Business
An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors. An investment in branding can pay off in many ways. Increase mind share. When you want a cola, you think of Coca-Cola or Pepsi. If you need a...
by David Ashton | Feb 24, 2017 | E-Business, Internet Solutions
Digital marketing channels have an important place in the media mix, but as marketers have learned, the ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness. Recently, an article in USA Today reinforced this conclusion. It...
by David Ashton | Feb 7, 2017 | E-Business, Internet Solutions
Increasingly, marketers are looking at the sales process as a set of stages, with each stage of the process requiring different types of content to move prospects from one stage to the next. This process is called lead nurturing. One of the most important tools for...
by David Ashton | Jan 6, 2017 | E-Business
Personalized marketing is in demand and is increasing exponentially. Did you know that marketers see an average increase of 20% in sales when using personalized marketing tactics? [1] When personalizing print or email communications, it is important to remember that...
