by Steve Bearden | Apr 9, 2021 | Digital Printing, Linemark, Marketing
Custom Printing Means More Affordable Marketing When you set out to advertise your company’s services to your local area or to the world, you know it’s going to be expensive – especially if you think the only way to market yourself is through TV, radio, and massive...
by Patrick Whelan | Mar 19, 2021 | Marketing, Uncategorized
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not...
by admin | Feb 22, 2021 | Marketing
What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you need to...
by Patrick Whelan | Feb 18, 2021 | Marketing
Let’s be honest. Customer churn is part of business. The question isn’t how to stop customer churn. It’s how to reduce it, whether through improved messaging or better channel mix, or through improved communication strategies that help you keep more of those customers...
by Patrick Whelan | Feb 5, 2021 | Marketing
Millennials are one of the most coveted demographics in marketing. These consumers number 92 million (nearly one-quarter of the U.S. population) and spend about $600 billion every year. Because Millennials tend to value experiences over material things, they also tend...
by Patrick Whelan | Dec 22, 2020 | Marketing
Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look! Top strategy #1: Break down the silos. You can’t...
