by Patrick Whelan | Jul 28, 2021 | Marketing
For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are...
by Steve Bearden | Jul 15, 2021 | Digital Printing, E-Business, Marketing
When it’s critical to meet a specific deadline, there are a few strategies you can take to make sure your printing project fires off at exactly the right time. That way, you can get your printed material in hand as soon as possible. Some of the best ways to speed up...
by Steve Bearden | Jul 15, 2021 | Digital Printing, Marketing
Looking to have a commercial printing company print the next big marketing project for your business? If so, you’re probably curious about the process itself and how long it might take to complete. Many factors determine the amount of time any printing project might...
by Patrick Whelan | Jul 14, 2021 | Marketing
There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a difference in the world around us? Here are five examples of the types of...
by Steve Bearden | Jul 8, 2021 | Bindery, Digital Printing, Linemark, Marketing
Printed marketing materials remain some of the strongest methods for businesses to get the word out about their products and services. But don’t just take our word for it – according to Forbes, direct mail is up to 30 times more effective than digital content like...
by Patrick Whelan | Jun 29, 2021 | Marketing
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it...
