Linemark

How to Stay in Touch Without Being Annoying

What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you need to...

Tips for Reducing Customer Churn

Let’s be honest. Customer churn is part of business. The question isn’t how to stop customer churn. It’s how to reduce it, whether through improved messaging or better channel mix, or through improved communication strategies that help you keep more of those customers...

Why Do Marketers Love Millennials?

Millennials are one of the most coveted demographics in marketing. These consumers number 92 million (nearly one-quarter of the U.S. population) and spend about $600 billion every year. Because Millennials tend to value experiences over material things, they also tend...

Five “Best in Class” Marketing Elements

Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look!  Top strategy #1: Break down the silos. You can’t...