by Patrick Whelan | Oct 13, 2021 | Marketing
If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can find out what works best. Even...
by Patrick Whelan | Sep 23, 2021 | Marketing
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences,...
by Patrick Whelan | Sep 9, 2021 | Marketing
How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot. This is the finding of Global Web Index (GWI), one of...
by Steve Bearden | Aug 29, 2021 | E-Business, Large Format, Marketing
Bigger is Better Ever since public advertising first began, the idea of “the bigger, the better” has been a guideline many marketers have followed to this day. Obviously, the bigger your advertisement is, the more likely it is to attract attention – whether that’s a...
by Patrick Whelan | Aug 26, 2021 | Marketing
With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies continuing to hunker down? Or are they getting back to business? This is important to know both as a benchmark and for...
by Steve Bearden | Aug 16, 2021 | Mailing Distribution, Marketing, Political Printing
Have your business’s marketing methods grown monotonous even the members of your team? It’s fairly common for businesses to feel like they’re in a creativity rut, where they continue churning out the same idea over and over. As a result, it becomes difficult to draw...
