How can you get your brand’s message across in a compelling, attractive, and simple way? Direct mail postcards may be the perfect solution. But how should your business handle the advertising space granted by a postcard?
Direct mail marketing is often a challenge for businesses that have just started to advertise their brands. They have a number of initial hurdles, from choosing their logos and color schemes to deciding on brand language, messaging, pictures, and content.
After these decisions have been finalized, they still need to figure out how to get all of that onto a simple postcard effectively. The best way to do this is to think about a direct mail postcard differently than you would a traditional direct mailer or even a regular postcard. Here’s how:
How to Design a Direct Mail Postcard
The graphic design and imagery you use on your direct mail postcard should all relate to what you wish to promote. And while you may be tempted to cram as much useful information as possible into the space, less is more when it comes to direct mailers like these. In truth, a postcard advertisement should function like a billboard – eye-catching, appealing, and straight to the point.
The majority of postcards fall under four sizes, including:
- 25” x 6”
- 6” x 9”
- 6” x 11”
- 9” x 12”
Regardless of which size you choose, you should always think about them the same way as you would a billboard. When you drive by a billboard on the highway, you understand it’s intention immediately and create a mental connection with the brand. Your postcard should accomplish this in the same amount of time and to the same effect. After all, many people simply leaf through ads in their mailboxes quickly before throwing them away – you have to convey your message that could potentially lead customers to do business with you as briefly and effectively as possible.
Take Advantage of the Medium
Fortunately, most of the work is already done for you here simply by printing your advertisement on a postcard. While people may immediately discard boring white envelopes from unknown companies and addresses, a postcard pops out of a mailbox and draws attention immediately. The glossy finish, bright colors, and vivid imagery usually demand at least a once-over on both sides.
Because you’re all but guaranteed to get potential customers’ notice, you should use the opportunity wisely. Print direct mail postcards when you have a big promotion, new location opening, or need to get out a new coupon code. The postcard itself can function as a coupon – just tell customers to bring it with them or use the code they find on your online store.
Partner with a Professional Postcard Printer
Direct mail postcards are perfect for large print runs at low costs. And you don’t even have to send all of them out to your customers – keep some around as handouts during events, or spread them around your town. The best way to ensure you have exactly the amount you need created with the finest quality in mind is to partner with a professional postcard printer.
At Linemark, we’ve helped countless businesses with their direct mail postcard printing needs. For more information on our services or how we can help you achieve marketing success, contact us today.