by Steve Bearden | Apr 5, 2021 | Mailing Distribution, Political Printing
Are you working hard to achieve your dreams of being elected to political office? If so, you know that the voters might need a little convincing before they write your name on the ballot. Whether this is your first campaign or you’ve been in office for decades, it’s...
by Patrick Whelan | Jan 21, 2021 | Mailing Distribution
When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know. 1. Choose your format...
by Patrick Whelan | Apr 15, 2018 | Digital Printing, Internet Solutions, Linemark, Mailing Distribution
Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while simple, can bring great results. Be relevant, not complicated: Personalized communications do not have to be complicated to be...
by Patrick Whelan | Mar 29, 2018 | Digital Printing, Mailing Distribution
One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs are so popular. But there is an additional benefit, too. Customers actively participating in loyalty programs not only continue to...
by David Ashton | Jul 17, 2017 | Mailing Distribution
When it comes to direct mail, maximum results start, not just with a mailing list, but with a clean mailing list. So what does a “clean” list really mean? Here is a quick checklist that can help. CASS Certification. CASS Certification is the process we use to check...
by David Ashton | Jul 25, 2016 | Mailing Distribution
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly can bad addresses be? In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing...
