by Patrick Whelan | Apr 15, 2018 | Digital Printing, Internet Solutions, Linemark, Mailing Distribution
Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while simple, can bring great results. Be relevant, not complicated: Personalized communications do not have to be complicated to be...
by Patrick Whelan | Mar 29, 2018 | Digital Printing, Mailing Distribution
One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs are so popular. But there is an additional benefit, too. Customers actively participating in loyalty programs not only continue to...
by David Ashton | Jul 17, 2017 | Mailing Distribution
When it comes to direct mail, maximum results start, not just with a mailing list, but with a clean mailing list. So what does a “clean” list really mean? Here is a quick checklist that can help. CASS Certification. CASS Certification is the process we use to check...
by David Ashton | Jul 25, 2016 | Mailing Distribution
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly can bad addresses be? In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing...
by David Ashton | Jul 11, 2016 | Mailing Distribution
When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination of channels) are delivering the most bang for the buck? To answer this question,...
by David Ashton | Jun 14, 2016 | Mailing Distribution
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels its readers prefer for a variety of marketing activities. While...
