Steve Bearden

Bigger is Better

Ever since public advertising first began, the idea of “the bigger, the better” has been a guideline many marketers have followed to this day. Obviously, the bigger your advertisement is, the more likely it is to attract attention – whether that’s a billboard looming over a busy highway or a sign hanging in your storefront window.

However, size isn’t all that matters when it comes to high quality large format printing. For signs, banners, and posters, they must be created with their intended application and target audience in mind. By establishing harmony between these disparate elements, a business can truly succeed in their marketing efforts.

But what is it that makes these three work so well in tandem? Today, let’s detail the roles each of these large format printing styles play in any marketing campaign.


When you imagine a business sign, you probably first think about their logos. Whether it’s from a fast food chain like Burger King, a cell service provider like Sprint, or a big box store like Best Buy, these signs are a masterstroke of branding that have built their business image up for consumers.

For your company’s signage to be memorable, you have to keep in mind that it may be the first, and possibly only thing a potential customer sees.  That means whatever you include on that sign, be it a symbol, your name, or a message, must grab their attention and stick out from the rest. By incorporating quality graphics design and an eye for detail, your large format signage can seriously make a difference in your business success both short and long-term.


Posters go a long way toward sharing important information about your business and your particular brand. Most people expect to learn something when they look at a business poster – from new products and services to details on the quality of your work, or even that you’re hiring new employees, your posters can speak volumes. If they waste the viewer’s time, they’ll end up as simply another piece of boring content they largely ignore as they walk away from your business.

That’s why your large format printed posters must get the job done quickly. A poster should be eye-catching and pleasant to view, uncluttered and to-the-point. It should make a worthwhile statement and leave the viewer with a desire to act. As one of your greatest tools of communication, your small business must make intelligent use of its posters – every time.


Banners are mostly used in big promotional moments – seasonal sales, trade shows, when you’re having a grand opening, or even a going out of business event. Banners are often the largest item possible in large format print marketing, hung over your entire storefront, over your booth at a convention, from a traffic light, or anywhere you expect large quantities of people to move through.

But it’s not the size of the banner that differentiates it from signs and posters. Because people are innately keyed in to reading what banners have to say, it won’t be hard to attract attention to it. That means that you have an excellent opportunity to get an important message across – whatever that may be.

As you can see, each of the main three forms of large format printing for small businesses have their specific strengths. When you want to spread brand awareness, update your customer base, or draw attention to your big event, these printed marketing elements are great ways to get the job done.

For more information on how your business can succeed with large format printing, contact the experts at Linemark today.

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