Getting Tri-Fold Documents Right

Tri-fold brochures and other printed documents contain several traps for the unwary. Let’s look at how to avoid common folding pitfalls and create documents that look and fold perfectly. Set up all folding documents (z-folds, gatefolds, c-folds and so on) as two pages...

Tear-Off Cards Make Responses Easy

Do you include tear-off response cards or other forms in your direct marketing pieces? If so, do you send them blank? Or do you pre-fill them with readily available information (recipient’s name, address, product serial numbers, seminar dates) to make responses as...