by Patrick Whelan | Apr 15, 2018 | Digital Printing, Internet Solutions, Linemark, Mailing Distribution
Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while simple, can bring great results. Be relevant, not complicated: Personalized communications do not have to be complicated to be...
by Patrick Whelan | Mar 29, 2018 | Digital Printing, Mailing Distribution
One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs are so popular. But there is an additional benefit, too. Customers actively participating in loyalty programs not only continue to...
by David Ashton | Jan 20, 2017 | Digital Printing
Today, the range of stocks compatible with digital presses is vast, and thanks in part to the range of available substrates, the image quality competes with (some say exceeds) traditional offset. With all of the advances in today’s substrates, what do you still need...
by David Ashton | Dec 10, 2015 | Digital Printing, Internet Solutions
For customers first getting involved in 1:1 print marketing, the question that inevitably arises is, “How can I maximize my investment?” This question often creates great angst about how much data they have and whether or not that data is sufficient to personalize the...
by David Ashton | Oct 21, 2015 | Digital Printing, Mailing Distribution
From personalized coupons arriving in the mailbox to “just for you” recommendations in the inbox, personalized marketing is everywhere. In fact, in a study of more than 1,000 enterprises, InfoTrends found that not only is personalization occurring more frequently, but...
by David Ashton | Aug 10, 2015 | Digital Printing, E-Business, Internet Solutions
We all remember the original Old Spice “Smell Like a Man” commercial with the male spokesperson stepping out of the shower wrapped in a towel, saying, “Ladies, look at your man. Now look at me. Now back at your man. Now back to me. Sadly, he isn’t me, but if he...
