by Patrick Whelan | Sep 29, 2020 | Uncategorized
Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission, and understand difference you make in the world. Personalizing your communications helps achieve these...
by Patrick Whelan | Aug 12, 2020 | Uncategorized
It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways to do that is to use...
by Patrick Whelan | Jul 8, 2020 | Uncategorized
What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong,...
by Patrick Whelan | Jun 25, 2020 | Uncategorized
What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you need to...
by Patrick Whelan | Jun 5, 2020 | Uncategorized
When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to...
by Patrick Whelan | Apr 28, 2020 | Uncategorized
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the...
