by Steve Bearden | Apr 1, 2021 | Bindery, Uncategorized
When you need a high-quality, durable option for presenting your printed materials, you should know you have plenty of choices when it comes to book binding. You might think book binding is simply a fastener that holds your material together, but truly professional...
by Patrick Whelan | Mar 19, 2021 | Marketing, Uncategorized
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not...
by Patrick Whelan | Sep 29, 2020 | Uncategorized
Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission, and understand difference you make in the world. Personalizing your communications helps achieve these...
by Patrick Whelan | Aug 12, 2020 | Uncategorized
It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways to do that is to use...
by Patrick Whelan | Feb 4, 2020 | Uncategorized
If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works. The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision...
by Patrick Whelan | Jan 9, 2020 | Uncategorized
Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, “What else...
