by Patrick Whelan | Feb 28, 2020 | Uncategorized
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. 1. Two-thirds of...
by Patrick Whelan | Feb 18, 2020 | Uncategorized
You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why? Often, it’s because many conversations need to be kept going before they bear fruit. This is where...
by Patrick Whelan | Feb 4, 2020 | Uncategorized
If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works. The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision...
by Patrick Whelan | Jan 9, 2020 | Uncategorized
Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, “What else...
by Patrick Whelan | Jan 9, 2020 | Uncategorized
When it comes to images, we know that color pushes the needle when it comes to motivating buyers. A picture of a juicy hamburger topped with bright green lettuce and ripe red tomato is far more compelling than the same image in black-and-white. So why should we be...
by Patrick Whelan | Dec 10, 2019 | Uncategorized
When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but the reality is often far different. As marketers, if we don’t pay attention to how consumers want to engage with...
