by Patrick Whelan | Jan 21, 2021 | Uncategorized
When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know. 1. Choose your format...
by Patrick Whelan | Dec 22, 2020 | Uncategorized
Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look! Top strategy #1: Break down the silos. You can’t...
by Patrick Whelan | Nov 30, 2020 | Uncategorized
When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning even...
by Patrick Whelan | Nov 4, 2020 | Uncategorized
In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touchless way. QR Codes give buyers confidence that you value their health and...
by Patrick Whelan | Sep 29, 2020 | Uncategorized
Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission, and understand difference you make in the world. Personalizing your communications helps achieve these...
by Patrick Whelan | Aug 12, 2020 | Uncategorized
It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways to do that is to use...
