Consumers Continue Their Love Affair with Print

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the...

3 Multichannel Marketing Stats to Inspire You

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success.  1. Two-thirds of...

Want to Sell More? Keep It Dripping!

If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works.  The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision...