Linemark

How to Stay in Touch Without Being Annoying

What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you need to...

Tips for Reducing Customer Churn

Let’s be honest. Customer churn is part of business. The question isn’t how to stop customer churn. It’s how to reduce it, whether through improved messaging or better channel mix, or through improved communication strategies that help you keep more of those customers...