Steve Bearden

When we discuss the quality of printed materials, we’re talking about the crispness of every image, how attractive the overall document is, and how well the colors pop off the page, etc.

The most common metric for measuring print quality is dots per inch, or DPI. Printers, whether in your home, office, or commercial printing company partner, use small dots of ink to create the printed images. The more dots, the better the print quality – similar to pixels on a TV screen.

However, DPI isn’t the only factor that affects print quality. Let’s discuss some of the other steps you can take to improve the quality of your business’s marketing materials.

Choose the Right Paper            

The first big mistake in print quality is using low quality paper. This inexpensive paper is great for everyday print jobs – memos, schedules, and other simple documents. Even with a high-DPI capable printer, using cheap paper will still leave your printed materials looking exactly that: cheap.

That’s why it’s ideal to choose higher quality paper with coatings and textures that suit your document’s purpose. For instance, if you are printing a brochure, magazine, or catalog, you may want to choose one of the many varieties of coated papers on the market. For flyers, newsletters, or stationery, you may want high-quality uncoated paper at the appropriate weight.

Choose Better Colors

If you are printing from home, take a look at the cartridges you have in your printers. Are they from a name brand, or are they budget cartridges designed more for affordability than print quality?

Budget cartridges often use lower quality ink and produce inferior images. If your daily printing needs revolve around black and gray colors, the norm for office documents, you probably don’t need to fit higher quality printer cartridges into the budget. If you know you’ll be printing out flyers and brochures on the regular, it might be time to invest in better printer cartridges.

Opt for Higher Resolutions

If you’re only printing a notes, memos, or other run-of-the-mill office documents, 300 DPI will suit you just fine. But for high end photographers or corporate work, 1200 DPI or higher is the standard.

Most printers you’ll find on the market today fall somewhere between those categories, getting more expensive as the DPI goes higher. If you already own a photo printer, you’re probably used to higher quality images as a whole – but it may still not be equipped to print hundreds or thousands of images each week.

Choose a High-Quality Commercial Printing Partner

If you have a big marketing or mailing project coming up that will require high-quality professional printed materials, you and want to find a sure way to get quality results from the printing process. The best way to do this is to find a commercial printing company with the ability to print phenomenal quality materials every time.

At Linemark, we’re an industry leading digital and offset printing company and mailing service provider that can guarantee superior printing quality on every project. We’ll provide you with a variety of paper, ink, and color options that will suit your specific print needs. For more information on our quality commercial printing capabilities, contact a representative from our team today.

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