Why Direct Mail Printers Recommend a Call to Action
When you send out print mail, do you make sure to include a call to action every time? Without one, your potential […]
Tag: Direct Mail
Are You Giving Your Mailing List Enough Love?
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing […]
3 Tips for Creating a Visual Brand
Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, […]
It’s all about Relationship Marketing!
What makes 1:1 marketing work? What turns an average campaign into an outstanding success? Is it the graphic design or the mailing […]
How Much Do Bad Addresses Cost You?
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? […]
Survey: Direct Mail on the Rise for Customer Acquisition & Retention
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which […]
Don’t Ditch Your Data – Fix it!
Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, […]
Can Postal Automation Save You Money?
05You’ve heard the advertisements. “When we save money, YOU save money!” When the retailer gets a deal, they pass the savings along […]
The Reply Card: Art or Afterthought?
The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader […]
How Do You Spell Success? C-O-N-V-E-R-S-I-O-N
When you think about evaluating the success of a marketing campaign, what comes to mind? For many marketers, it’s response rates. However, […]