New Year’s marketing is all about maximizing what you can do with your budget to bring in the most business. It’s made a bit more difficult for many companies because they just made it past Thanksgiving and Christmas – not to mention Black Friday.
But if you have more money in your end-of-year budget and want to try a few last-minute promotions, you’re in luck. There are plenty of ways to make the most of your remaining marketing dollars that can seriously bring in new customers. Plus, your existing customers will be excited at the opportunity to see you again before the start of 2023!
Cohesive, Custom Design
When you transition away from your previous holiday marketing and promotional materials, it’s not as tough as you might think. In fact, some companies use the same color scheme and imagery from their Christmas marketing in their New Year’s marketing. This is because, obviously, the holidays are only a week away from one another.
Most people are still in the Christmas spirit, and their custom-printed designs only need a slight touch-up to incorporate the ideas of New Year’s Eve and New Year’s Day. Sticking to the holly, mistletoe, snowmen, and even Santa hats is still okay. Still, you might want to create more of a party theme within your New Year’s marketing materials. After all, New Year’s Eve is usually the biggest party of two different years, isn’t it?
The most important thing is that you stay consistent in your custom-printed marketing materials. Make sure there’s a cohesive message across all of your advertising. Even your digital marketing should mirror what you change in your printed materials.
Order New Year’s Marketing Materials Early
The biggest hurdle most companies face when it comes to New Year’s marketing aside from their budget concerns is timing. If you’ve already ordered materials for Thanksgiving and Christmas, you might have overlooked New Year’s as a huge sales opportunity. That’s why it’s critical you always order in advance – as early as possible.
There are plenty of ways to get around this, of course. Some companies offer rapid turnaround times and speedy, affordable delivery. You want to avoid rush fees and ensure timely delivery on all of your marketing purchases, otherwise, those added costs can add up quickly. If you already have a strained marketing budget as the year draws to a close, that could seriously hurt.
Partnering with the Pros
When you choose a New Year’s marketing printing partner, you want to make sure they’re up to the task. They should be masters of factors like turnaround time, quality control, and providing added value. Spending your New Year’s budget with a company that doesn’t know the importance of these aspects of seasonal marketing could end in disaster.
Are you ready to create a memorable and effective New Year’s marketing campaign with the help of custom printing? Contact our team of experts today to learn more about our services and to discuss your project in detail. We offer a range of printing solutions, including custom design, high-quality materials, and fast turnaround times, to help you create the perfect promotional materials for your business.
Don’t let the New Year pass you by – take the first step towards a successful and impactful marketing campaign by contacting us today!