Aaron Dunn

House about to receive every door direct mail EDDM front door

As a small business owner, are you looking for an affordable and effective way to reach potential customers in your local area? Look no further than Every Door Direct Mail (EDDM).

This program offered by the US Postal Service allows you to send your marketing materials directly to every household and business on a designated mail route, without the need for a purchased mailing list.

With its cost-saving benefits and easy targeting, EDDM is the perfect solution for businesses of all sizes looking to expand their reach and increase brand awareness in their local community. In this article, we’ll explore the top 5 benefits of EDDM for small businesses!

1. No Need for a Mailing List

One of the best things about EDDM is that you do not need to buy a mailing list. Instead, you can simply drop off your mailer to the USPS then designate your chosen carrier routes and the drop date. Your mailer will be delivered to every house and business on the designated mailing route. This makes the process of reaching potential customers easier and more affordable.

2. Cost-Effective

EDDM is a cost-effective way to promote your business locally. You can send your mail for as low as $0.164 per piece (up to 3.3oz), which is much cheaper than targeted mailing with specific demographics. Additionally, since EDDM targets specific neighborhoods, it cuts down on costs since your mail does not need to travel far distances. There is no requirement to have a postal permit, which further saves you money from having to annually renew your permit.

3. Easy Targeting with EDDM

With EDDM, there is no need to purchase a mailing list or know your audience. You can simply target everyone on the carrier’s mail route, and every household and every business on their route will be able to see your mailer. This makes the process of targeting potential customers much easier and more efficient.

4. Greater Reach

EDDM allows you to reach a large number of potential customers in a specific geographic area. You can send between 200-5,000 mailers per day per zip code, which gives you a ton of potential for new business. This is especially useful for small businesses looking to expand their reach in their local community.

5. Lasting Impressions with EDDM

The effectiveness of direct mail has a high response rate and makes a lasting impression. People tend to love supporting local businesses. Sending an incentive, such as a coupon, in the mail is a great way to get them to check out your store. EDDM postcards can be designed in a way that is eye-catching, colorful, and informative, which can help make a lasting impression on potential customers.


EDDM is a fantastic marketing tool for small businesses looking to grow their brand awareness and exposure. It’s a  cost-effective, easy way to target potential customers with a high response rate, making it a great way to expand your reach in your local community. If you are looking to promote your business locally, consider using EDDM postcards to reach potential customers.

For more information and assistance with designing your mailer, contact the Linemark team today!


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