When it comes to eCommerce printing, the right printed products can help your online shop stand out and create a lasting impression with customers. Packaging is just one part of the puzzle, and there are plenty of other printed materials that can help enhance the customer experience and solidify your brand. In this article, we’ll explore some of the best printed products for your eCommerce shop.
Printing for eCommerce
It can be a strange idea at first. Why would you put essentially free products into your packaging? Won’t that hurt your budget each month rather than improve sales?
The truth is that the more ways you can squeeze more marketing into every square inch of each sale, the better. Here are some great ways to achieve that:
1. Business Cards
Business cards are a classic marketing tool that your business can use in a variety of ways for eCommerce shops. You can include them in every order as a way to introduce customers to your brand and provide them with your contact information. You can also use them to promote specific products or discounts, or hand them out at events and trade shows to generate interest in your online shop.
Brochures are another versatile printed product that can be used to showcase your products and services in greater detail. You can use them to highlight new products, provide in-depth product information, or share your brand story and mission. Brochures can be mailed to customers or included in orders to provide an extra touchpoint and keep your brand top of mind.
Stickers are a fun and creative way to add a personal touch to your eCommerce packaging. You can use them to brand your boxes and envelopes, or include them as a free gift with orders. Your business could even promote your social media channels or encourage customers to leave reviews.
You can use postcards to thank customers for their orders or provide a personal touch to the unboxing experience. You can print postcards with a message of gratitude, a coupon code for a future purchase, or even a fun fact or quote related to your brand. Businesses also use them to promote new products or seasonal sales.
Catalogs are a great way to showcase your full product line. This is because they provide customers with a visual representation of your brand. You can use them to feature high-quality product photos and descriptions, or even include customer reviews and testimonials. You can mail catalogs to customers or include them in orders as a way to encourage repeat business and promote cross-selling.
Choosing the right print products can help elevate your eCommerce shop and create a memorable experience for customers. Whether you choose to use business cards, brochures, stickers, postcards, or catalogs, investing in high-quality printing can help your brand stand out and build a loyal customer base.
Linemark offers a wide range of printing solutions for eCommerce shops, including custom packaging, labels, and promotional materials. Contact us today to learn more about how we can help take your online shop to the next level!