3 Ways Personalization Benefits Your Nonprofit Fundraising
Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your […]
Author: Steve Bearden
Touch your customers with surveys and watch sales grow.
It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate […]
When It Comes to Typography, Look Like a Pro
What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to […]
How to Stay in Touch Without Being Annoying
What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said […]
Personalization: It Doesn’t Have to Be Complicated
When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give […]
Consumers Continue Their Love Affair with Print
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage […]
Cover Your Bases: Designing for Everyone’s Eyes
When designing a print marketing piece, we tend to think about our target audience in terms of what they buy and what […]
3 Multichannel Marketing Stats to Inspire You
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel […]
Get More from Your Print Budget with Retargeting
You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the […]
Want to Sell More? Keep It Dripping!
If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works. The marketer sends […]