What is Digital Printing?
Digital printing is a modern printing technique employed the world over by custom printing companies. An alternative to more traditional printing methods like lithography, gravure, letter press, flexography, and others, it reduces many of the mechanical steps and cuts down dramatically on time and setup costs. If you have ever wanted to print an image directly from your computer, whether you found it on the Internet or created it yourself with a program like InDesign or Photoshop, you have probably used a digital printer to get the job done.
How Does Digital Printing Work?
During the digital printing process, digital images from a computer or other electronic source are printed directly onto a myriad of surfaces. Virtually any color you can imagine can be used in digital printing, ranging from the traditional CMYK inks to metallic inks and more.
Digital printing involves printing images and text onto different media, like plastic, acrylic, paper, fabric, cardboard, and more using inkjet, liquid toner and laser printers. These printers drop pigments or toners onto the material, forming slim layers on the surface without sinking through the material, as happens often in traditional printing techniques.
Unlike offset printing, digital printing does not use metal plates. This drastically cuts down on initial setup, which reduces overall costs. A major benefit of digital printing is that, because it does not require an extensive setup period, you can quickly print out a stack of flyers or a few high-quality posters. When you need your material printed as quickly as possible, digital printing is the right choice for you.
That’s why digital printing is used for countless time-sensitive projects, including but not limited to:
- Large-format printing
- Business cards
Benefits of Digital Printing
Consumers tend to gravitate toward digital printing because it has some serious benefits, including:
- Prints are of high quality without distortion, especially with modern advancement in printer technology
- Digital printing is less expensive when you need to make last-minute changes to a project (as opposed to offset printing)
- Digital printing has yet to peak technologically, and companies everywhere are developing new and improved techniques for perfecting the process every year
- When you need a smaller print-run, digital printing can be far more cost-effective than traditional forms of print
- Digital printing is much faster because it doesn’t rely on plates like traditional methods. Instead, you simply have to upload a high-resolution image and your digital printing partner can handle the rest.
However, if you want to be sure you’re getting the full benefit of the digital printing process, you have to make sure you partner with a reliable, professional custom printing provider.
Partner With a Digital Printing Professional
At Linemark, we’ve built a reputation as a highly respected, experienced digital printing provider. If digital printing is the answer to your printing problems, we’ve got the high-volume digital presses needed to print on-demand projects as soon as you need them.
If you aren’t sure whether digital printing or offset printing is the right choice for your print marketing needs, we invite you to reach out to a member of the Linemark team. Our print industry experts will take the time to understand your specific needs and goals, then walk you through which process is right for you.
For more information on digital printing, contact Linemark today.