Lessons Learned from Real-Life Split Testing
If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more […]
Category: Marketing
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you […]
Shoppers: How Brands Treat People Matters
How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in […]
How Large Format Printing is a Cornerstone of Small Business Success
Bigger is Better Ever since public advertising first began, the idea of “the bigger, the better” has been a guideline many marketers […]
In 2021, Businesses Are Marketing Smarter, Not Harder
With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies […]
How Mailing Makes Marketing More Malleable
Have your business’s marketing methods grown monotonous even the members of your team? It’s fairly common for businesses to feel like they’re […]
Why Direct Mail Printers Recommend a Call to Action
When you send out print mail, do you make sure to include a call to action every time? Without one, your potential […]
Customer Retention Ideas That Don’t Involve Price
Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the […]
The Endless Possibilities of Custom Printed Envelopes
Just about everyone with an address still receives physical mail each and every day. There’s still something deep inside us – a […]
3 Reasons to Trust Print Mail for Your Next Marketing Campaign
In 2021, digital marketing is more popular than ever. Just about every business with a marketing division has a team dedicated to […]