It’s all about Relationship Marketing!

  What makes 1:1 marketing work? What turns an average campaign into an outstanding success? Is it the graphic design or the mailing list? Is it segmented targeting? Those things are all important, but there is one ingredient that trumps them all. Creating and...

Introducing the HP Indigo10000

Did You Know? There is a buzz here!  Linemark has completed the installation and G7 Certification of three new HP Indigo Digital Presses. The HP Indigo 10000 is not just a digital press. It is evolutionary to the industry with its 20” x 29” sheet. From pocket folders...

Why Drip Marketing?

Want more sales? Use the power of print to fuel your drip marketing efforts. Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Drip marketing...

In B2B Marketing, Experience Matters

When it comes to developing marketing content for the B2B market, targeting by experience level matters. This is the conclusion of a survey of 700 global business executives by The Economist Group, which found that B2B prospects from Generation Next (up to 10 years...