by David Ashton | Dec 12, 2016 | E-Business
What makes 1:1 marketing work? What turns an average campaign into an outstanding success? Is it the graphic design or the mailing list? Is it segmented targeting? Those things are all important, but there is one ingredient that trumps them all. Creating and...
by David Ashton | Aug 3, 2016 | E-Business, Internet Solutions
Did You Know? There is a buzz here! Linemark has completed the installation and G7 Certification of three new HP Indigo Digital Presses. The HP Indigo 10000 is not just a digital press. It is evolutionary to the industry with its 20” x 29” sheet. From pocket folders...
by David Ashton | Mar 14, 2016 | E-Business, Internet Solutions
Want more sales? Use the power of print to fuel your drip marketing efforts. Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Drip marketing...
by David Ashton | Dec 21, 2015 | E-Business, Internet Solutions
Over the last several years, much has been written about the benefits of measuring lifetime customer value (LCV). The theory is that if you can determine the revenue potential of all of your customers, you can direct your marketing resources to the accounts that have...
by David Ashton | Nov 19, 2015 | E-Business, Mailing Distribution
The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader to complete and return the reply card. While most cards may never be returned, every card that is returned represents an interested...
by David Ashton | Nov 11, 2015 | E-Business
When it comes to developing marketing content for the B2B market, targeting by experience level matters. This is the conclusion of a survey of 700 global business executives by The Economist Group, which found that B2B prospects from Generation Next (up to 10 years...
