The Importance of Smart Labels in 2023 & Beyond
Are you looking for ways to differentiate your business from the competition and meet the increasing demand for corporate responsibility? In 2023, […]
Tag: Data
Getting the Most Out of Your Print Marketing Budget
If you’re in charge of managing your print marketing budget, you might run into some trouble making every dollar count. You know […]
How to Design & Print the Perfect Office Graphics for Your Business
Have you already discovered and designed the right branding for your business? If so, it’s time to print office graphics that show […]
Customer Insight Is Key to Personalization
What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document […]
What Marketers Can Learn from Magazines and Newspapers
Digital marketing channels have an important place in the media mix, but as marketers have learned, the ubiquity of presence doesn’t necessarily […]
How Much Personalization Is Too Personal?
Personalized marketing is in demand and is increasing exponentially. Did you know that marketers see an average increase of 20% in sales […]
How Much Do Bad Addresses Cost You?
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? […]
What Should You Know About Your Customers, but Don’t?
Do you have enough data in your marketing list to make your targeting as effective as it can be? If not, you […]
Survey: Direct Mail on the Rise for Customer Acquisition & Retention
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which […]
Don’t Ditch Your Data – Fix it!
Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, […]