Linemark Printing Inc. Installs MCS Perfect Match Mailing System
Upper Marlboro, MD – July 13, 2015 – Linemark Printing Inc. has announced that it has installed a new MCS Perfect […]
Category: Mailing Distribution
Use Personalization to Save on Postal Costs
As marketers, we live in a world of never-ending postal rate increases. Fortunately, there are steps you can take to offset those […]
Got Name and Address? You Can Personalize More Than You Think
Think you can’t personalize your print marketing because you only have a customer’s name and address? Think again. Here are three types […]
Direct Mail Bloopers
When it comes to successful personalization, everything hinges on the database. It’s critical to keep your data clean and up to date. […]
4 Steps to Deepening Customer Loyalty
Your customers are your most precious assets, so here are some great ideas for hanging onto them. In this post, we want […]
Tear-Off Cards Make Responses Easy
Do you include tear-off response cards or other forms in your direct marketing pieces? If so, do you send them blank? Or […]
5 Direct Mail “Must Dos”
Want to ensure that your direct mail is in line with today’s best practices? Here are 5 items that should be on […]
Can 1:1 Printing Save You Money? Yes!
Most marketers define the success of a print marketing campaign in terms of what they gain — responses, conversions, or dollars flowing […]
3 Ways to Measure Success
It is always critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1 printing, […]
Using the “Describe and Predict” Model
Want to knock your 1:1 (personalized) printing campaign out of the park? Do more than personalize the document. Use your data to […]