What to Expect with a Best-in-Class Direct Mail Provider
Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are […]
Author: Steve Bearden
Why Your Text Should Have Color, Too
When it comes to images, we know that color pushes the needle when it comes to motivating buyers. A picture of a […]
Why Does Channel Selection Matter?
When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but […]
3 Ways to Sell More to Existing Customers
Think you have to go out and drum up new customers in order to increase your sales? Prospecting is an important tool for […]
5 Keys to Customer Acquisition
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers […]
Keep the Conversation Going!
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the […]
Are You Giving Your Mailing List Enough Love?
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing […]
Is Your Print Project Really Finished?
Any marketer has access to high-quality printing, but far fewer take the time to invest in high-quality coating. For those that do, […]
3 Tips for Creating a Visual Brand
Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, […]
9 Components Every Marketing Campaign Must Have
Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. […]