Steve Bearden

Custom Printing Means More Affordable Marketing

When you set out to advertise your company’s services to your local area or to the world, you know it’s going to be expensive – especially if you think the only way to market yourself is through TV, radio, and massive billboards.

Fortunately, there’s a low-cost alternative to these large-scale advertising projects: custom printing. From creating custom brochures to putting your logo on every product you produce, getting your name out there and in the hands of your potential customers is a great way to keep your business in their minds.

Plus, custom printed products tell a story. The better your slogan, logo, color choices, or font, the more your potential customers will want to learn about your story. In this post, we’ll discuss the benefits of custom printed products and how you can get your own printed by the experts.

Exposure is Everything

Having a custom printed book, brochure, button, or even a pen in someone’s hands is an immediate guarantee of exposure. The more people see your branding, the more recognition you’ll get in those communities. Everyone that person carrying your custom printed item comes in contact with will see it, whether consciously or subconsciously, and will learn that you stand for quality. Such a lasting impression is hard to create, even with the catchiest radio jingle or memorable TV commercial.

Better Than a Business Card

Businesses love business cards. But the truth is that most end up under the rug, in a desk drawer, or worse – in the trash. The only time many potential customers even remember your business card exists is when they know they need your services and try to find it to call your number or send you an email.

That’s what sets custom printed merchandise and marketing materials apart. Whether they are a functional piece of equipment (a handbag, pen, coffee mug, or otherwise) or simply a flyer they get in the mail, the design choices and professional effort that goes into their creation will shine through.

Create Customer Loyalty

The higher quality your custom printed products, the more your customers will associate your business with quality. The better the quality of the materials you custom print, the higher esteem your brand will be held in by your customers.

Custom printed, branded items are an exceptional part of any customer retention strategy. That’s why when you set out to have your branding printed on a wide range of products, it’s critical you partner with the best in the business.

Custom Printing Options for Businesses

Linemark proudly provides a wide range of custom printing solutions for products and marketing materials like:

  • Brochures
  • Calendars
  • Flyers
  • Manuals
  • Booklets
  • Company Yearbooks
  • Special Event Books

Reach Out to the Custom Printing Pros

At Linemark, we’re longtime experts when it comes to custom printing for businesses. Thanks to our many service options like offset printing, digital printing, bindery and finishing, mailing, fulfillment, and design services, businesses everywhere have benefited from partnering with us.

To learn more about the benefits of custom printing for your business or to hire our team for your next custom printing project, contact a representative from Linemark today.

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