Any marketer in the medical field has to figure out how to reduce complex messages down to their simplest forms. Maybe your hospital has new technologies for new procedures. Maybe you want to advertise for your pharmaceutical company’s new medication. You could work with insurance providers, home health experts, nursing home managers, or any other healthcare industry organization. Regardless, your task is still to come up with ways to condense tons of information into readable, understandable pieces. That’s where medical brochure printing excels.
Medical brochures, just like booklets and handouts, are critical for the medical industry. They help promote your company, your brand, your products, and services. Any time a representative goes out in the field, they can take a stack of brochures with them.
Ideal Medical Brochure Designs
Ideally… you want people to want to read your medical brochure. In other words, you can’t simply throw every ounce of information about your company, brand, or products into it. People will immediately put down the brochure to find something lighter to read. Like an encyclopedia.
You also want to avoid making your font too small. Allow the eyes to move over the letters without forcing the reader to squint or go find a magnifying glass. Remember, the goal of your brochure should not be to make someone an expert in your hospital or pharmaceutical company. Instead, you want to intrigue them with just the right amount of information.
Your medical brochure should absolutely include a call-to-action. In fact, it should be structured entirely around the call-to-action itself. By doing this, you’ll have a better understanding of what information to include and what to leave out. After readers go to your website, your physical store, give you a call, or send you an email, then you can fill them in on any other important information.
Making an Impact
Your brochures and handouts must be compelling enough from the beginning to make a long-lasting impact. They must be professionally designed. When you hand them out, you want them getting to the desks of industry leaders. You want the most sought-after doctors and their staff reviewing your products and services.
In other words, you want to achieve phenomenal results with your medical brochure printing project. It’s easy to find templates for medical brochures all over the internet, but you can’t rely on those entirely. You need easy-to-read, straightforward content. You need the highest quality images possible with high pixel counts. That means you may need to partner with a medical brochure designer who understands how to incorporate all of these elements into one top-notch product.
Find a Medical Brochure Printing Expert Online
At Linemark, we love working with clients in the medical industry. Whether it’s in the form of direct mailers, large format signage, business cards, or the brochures we’ve discussed today, we can handle any print job. We want to partner with you to help you create beautiful, professionally printed medical marketing materials that accomplish your goals.
To learn more about how you can partner with the medical brochure printing company pros at Linemark, give a member of our team a call today!