by David Ashton | Aug 3, 2016 | E-Business, Internet Solutions
Did You Know? There is a buzz here! Linemark has completed the installation and G7 Certification of three new HP Indigo Digital Presses. The HP Indigo 10000 is not just a digital press. It is evolutionary to the industry with its 20” x 29” sheet. From pocket folders...
by David Ashton | Jun 27, 2016 | Internet Solutions
Do you have enough data in your marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider to add fields that create exponentially more value. This extra insight can enable better targeting. It can also save on...
by David Ashton | May 31, 2016 | Internet Solutions
Want to create direct mail that motivates to action? Take some tips from the advertising industry. These tips are based on human psychology that smart advertisers know. Don’t miss out! People like to be part of something new. If something exciting is going on, they...
by David Ashton | Mar 14, 2016 | E-Business, Internet Solutions
Want more sales? Use the power of print to fuel your drip marketing efforts. Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Drip marketing...
by David Ashton | Dec 21, 2015 | E-Business, Internet Solutions
Over the last several years, much has been written about the benefits of measuring lifetime customer value (LCV). The theory is that if you can determine the revenue potential of all of your customers, you can direct your marketing resources to the accounts that have...
by David Ashton | Dec 10, 2015 | Digital Printing, Internet Solutions
For customers first getting involved in 1:1 print marketing, the question that inevitably arises is, “How can I maximize my investment?” This question often creates great angst about how much data they have and whether or not that data is sufficient to personalize the...
