Have Regular Renewals? Use Trigger Marketing!
Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a […]
Author: David Ashton
One-Two Punch Delivers Results
Want to increase the results of your direct mail campaigns? Try a combination of print and email. It’s a powerful “one, two” […]
Combining 1:1 with Ingenuity = More Sales
Sometimes, the power of personalization goes beyond the direct sale. A little ingenuity can go a long way. Let’s look at the […]
Are Your Response Incentives and Marketing Goals Properly Matched?
When prospecting, many marketers use some kind of incentive to boost response. But let’s face it. Not all incentives are created equal. […]
Colors Equal More Direct Mail Opens
Studies have shown that using color on the outside of your direct mail envelope equals higher open rates. In fact, one study […]
Unusual Twists on Nonprofit Fundraising
Print newsletters are the default communications tactic for nonprofits. But other elements can yield tremendous benefits for nonprofits, as well. If the […]
Multichannel Marketing Means Mobile Optimization
According to data from Campaign Monitor, more email is now opened on a mobile phone than any other device. Here is a […]
4 Steps to Deepening Customer Loyalty
Your customers are your most precious assets, so here are some great ideas for hanging onto them. In this post, we want […]
Highlight Color Brings in the Dollars
While color is a powerhouse in any type of marketing, you don’t always have to use four-color process to improve your response […]
Have You “Touched” Your Customers Recently?
How often do you reach out and “touch” your customers with some kind of marketing contact? Only when you are selling something? […]