Embrace Green Printing Practices with Digital and 1:1 Printing Solutions
As the world shifts towards sustainable living, adopting eco-friendly practices in your business is essential. One of the simplest ways to go […]
Author: David Ashton
Avoid the Pitfalls of Lifetime Customer Value
Over the last several years, much has been written about the benefits of measuring lifetime customer value (LCV). The theory is that […]
Personalized Print: Are You Focused on the Right Things?
For customers first getting involved in 1:1 print marketing, the question that inevitably arises is, “How can I maximize my investment?” This […]
The Reply Card: Art or Afterthought?
The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader […]
In B2B Marketing, Experience Matters
When it comes to developing marketing content for the B2B market, targeting by experience level matters. This is the conclusion of a […]
How Do You Spell Success? C-O-N-V-E-R-S-I-O-N
When you think about evaluating the success of a marketing campaign, what comes to mind? For many marketers, it’s response rates. However, […]
Personalized Marketing: It’s Mainstream
From personalized coupons arriving in the mailbox to “just for you” recommendations in the inbox, personalized marketing is everywhere. In fact, in […]
Better Copy Gets Better Results
When writing marketing copy for your direct mail, email, and other marketing communications, do you focus on features and benefits? If so, […]
Putting 1:1 Printing to Work
When we think of 1:1 printing, we tend to think of dedicated marketing campaigns designed to increase response rates and boost revenues. […]
Promote Your Brand by Promoting Your Customers
Everyone wants to be appreciated, especially customers. Why not try using simple print and email techniques to recognize your customers publicly? By […]