Avoid the Pitfalls of Lifetime Customer Value
Over the last several years, much has been written about the benefits […]
Author: David Ashton
Personalized Print: Are You Focused on the Right Things?
For customers first getting involved in 1:1 print marketing, the question that […]
The Reply Card: Art or Afterthought?
The sales letter, lift letter, and brochure tucked inside your direct mail […]
In B2B Marketing, Experience Matters
When it comes to developing marketing content for the B2B market, targeting […]
How Do You Spell Success? C-O-N-V-E-R-S-I-O-N
When you think about evaluating the success of a marketing campaign, what […]
Personalized Marketing: It’s Mainstream
From personalized coupons arriving in the mailbox to “just for you” recommendations […]
Better Copy Gets Better Results
When writing marketing copy for your direct mail, email, and other marketing […]
Putting 1:1 Printing to Work
When we think of 1:1 printing, we tend to think of dedicated […]
Promote Your Brand by Promoting Your Customers
Everyone wants to be appreciated, especially customers. Why not try using simple […]
Print Marketing Lessons from One of the Most Successful Campaigns in History
We all remember the original Old Spice “Smell Like a Man” commercial […]