As a business owner, you might be a bit overwhelmed with the multitude of options you have for marketing your brand. Without even touching on the wide world of the world wide web and digital marketing, print marketing on its own is full to the brim with exceptional ideas for strengthening your business outreach. One aspect of print marketing that gets sadly sidelined in many marketing discussions, however, is custom letterhead.
Well-crafted letterhead is one of those minor details that often go overlooked until the last possible minute. Sometimes, it goes completely ignored. But you should know that distinctive, high-quality letterhead with a unique design says a lot about your brand identity and what you stand for as a business.
What Purpose It Serve?
Custom letterhead makes an immediate impression, if somewhat subtle, on anyone who sees it. Not only does it convey professionalism and a sense of quality, it also provides peace of mind to would-be customers who are just now hearing about you. They can see that you have a certain commitment to quality and won’t overlook the small details.
No matter if your business is made up of just you, a small team, or a whole army of dedicated employees, representing yourself with branded and custom letterhead and stationery makes a big difference. One of the key elements of any custom letterhead is the important information a customer needs to know to get in contact with you and do business with you. If your letterhead design is eye-catching and appealing, your information will be more easily seen and absorbed rather than ignored and discarded.
Custom Letterhead is Easy to Produce
The most important step of creating your personalized, branded letterhead is coming up with your company colors, logo, and font styles. Of course, most businesses have already achieved all of this long before they consider custom letterhead. If you haven’t decided on these elements of your branding yet, you need to get with a professional marketing or graphic design team and finalize these ASAP. Once you have them, it’s as simple as reaching out to a commercial printing company like Linemark to get your custom letterhead ordered, printed, and sent to your company.
Letterhead is incredibly affordable compared to other more time- and information-intensive marketing tactics. Once it’s been designed and you’ve chosen the right high-quality materials to print it on, you’re all set. Then, every time you need to send out a letter to a potential customer, existing client, or a general announcement to your community, you can use your letterhead and spread brand awareness as you accomplish your primary goal with the message.
In other words, any time you decide to communicate about your business, your products, or your services through traditional print marketing methods, don’t forget the custom letterhead. It’ll go a long way toward solidifying your business as a trustworthy and respectful organization. If you’d like to learn more about how you can design and print fantastic personalized letterhead for your business, reach out to the team at Linemark today!