Take a moment to think about the most valuable asset your business has. Is it your superior customer service skills and knowledgeable staff? Perhaps it’s your line of incredible products and services. Maybe it’s the guidance offered by your supremely experienced board of executives!
Wrong. It’s your identity as a company. The total personality, including imagery, font choices, logos, color, even specific features of graphic design like sharp angles and curves – all of these make up your brand’s identity.
But why, you ask, is this more important than anything else to a company? Because it’s what makes individual businesses matter to their customers. Any business can sell a bottle of glue – but there’s just something about that gorilla (you know the one) that screams quality.
See what we mean?
Branding is Everything
The stronger your branding, the more likely consumers are to engage with your business as a whole. As you become more recognizable, the chances of each individual consumer deciding to spend money on your products and services increases.
And at the end of each business day, the more consumers spend money with you over your competitors, the better. Right?
Creating a specific brand that appeals to the public might be something of a challenge, but it’s not rocket science – in fact, it’s something that comes naturally over time. Marketers work hard to ensure that existing branding shines through in new strategies and campaigns, but coming up with the initial idea behind a brand isn’t exactly something that can be taught.
Once your branding has been established, your goal should be to spread it far and wide. But critically, it should be spread in a more permanent fashion. The best way to do this is through printing your branding onto physical materials.
Why Printing Makes All the Difference
Your ability to choose the types of products and materials that carry your branding (logo, business name, colors, etc.) is key. That way, you always know that your existing and potential customers will receive items that are quality-made and useful in some way.
In the past, we’ve talked about how calendars, brochures, and promotional products spread the good word about your business. These printed items allow you to share your branding with the world and spread the idea at the core of your business far and wide.
But the best part is that as your brand develops, from the infancy of your business to the heights of your business success, printing branded materials is how you can exercise control over the public perception of your brand. Have you changed your logo recently or come up with a new slogan for your company? Print it on something as soon as possible and get it out to the public! Whether that’s a gigantic billboard near the freeway or a thousand baseball caps is completely up to you.
Ensure High-Quality Printed Materials for Your Brand
When you choose to put your logo, your slogan, or some other imagery, wording, or colors associated with your brand onto an item, make it count! The last thing you want is for a potential customer to be left disappointed after discovering your brand is associated with a low-quality product.
That’s why you should always trust the professionals to handle your most important print marketing projects. To learn more about the importance of spreading your brand identity through custom print marketing, contact the experts at Linemark!