As a small business owner, you’ve probably heard about the importance of marketing in the digital space. Everyone you know in your industry has a Facebook page and pays for digital ads. They say B2B print marketing no longer works – digital is where it’s at.
But the real reason why business owners don’t get the results they want from print campaigns is because they aren’t following best practices.
The truth is that print advertising for B2B works splendidly. You just have to do it the right way from the beginning. By following these best practices, you’ll find the results you’re looking for.
Focus on Calls to Action
Your goal with print marketing isn’t to simply slap a logo on a piece of paper and hope for the best. What you should focus on instead is providing your customers with a simple next step.
Spreading your branding is all well and good – but make sure you include a clear call-to-action. If your B2B print advertising doesn’t encourage engagement, your ROI will crash and burn.
Demonstrate Your Solutions
Rather than talking about how great your business is or how talented your team is, talk about what you do. Customers don’t want to read praise you wrote about yourself – save that for your website About Us page.
How can you help your customers with their needs? How can you save them money and solve their problems? If your print ads demonstrate the solutions you provide, you’ll be far more likely to convert leads to sales.
Stay Away from Stock Photography
Everyone loves stock photography for their advertising. In fact, this blog post uses one – but this isn’t print marketing. When you use a generic photograph for your billboard, flyer, postcard, poster, or other signage, people will notice.
Spend a little bit extra on professional photography. Display your products, your storefront, or your team hard at work. You and you alone own these images, and customers will reward you with their business more often for this simple B2B print marketing best practice.
Make it Easy
You want other business owners to contact you. You want them to sign up for your service or make a purchase. So why would you make that complicated?
In other words, don’t use flowery language. Don’t use clever wordplay unless it’s incredibly simple to understand. Your language and the way you structure your print media should always be easy to follow. As long as your message flows immediately to the call-to-action with very little mental effort involved, you’ll convert more business owners into paying customers.
By following these techniques, you’ll find that your B2B print advertising strategies provide you with quick results. If you’re still unsure about the value of print marketing for B2B owners, we’d be happy to help.
At Linemark, we love working with business owners of all shapes and sizes. We want your print advertising campaigns to go off without a hitch. For more information on B2B print marketing or anything else in the print media world, reach out to a member of our talented team today.