Can Boosting Response Rates Be This Simple?
When marketers think about successful 1:1 campaigns, they think about factors such as the creative, the offer, the mailing list, and the […]
Author: David Ashton
Too Good to Be True? Amazing Marketing Channel Does It All!
Quick! Name a marketing channel that does the following amazing things: • Offers a massive 8.5” user interface — double the size […]
What’s Your Brand Identity?
What is your company’s brand identity? Do you even know? Whether you realize it or not, all of the choices you make, […]
Maximize Your Marketing Dollars with This Simple Tip
It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate […]
Use Multi-Touch Campaigns to Boost Response Rates
One of the most effective ways to boost your response rates is sending strategic, multi-touch campaigns. This approach uses multiple contacts with […]
Tear-Off Cards Make Responses Easy
Do you include tear-off response cards or other forms in your direct marketing pieces? If so, do you send them blank? Or […]
High-Performing Companies Focus on Personalization
What makes a high-performing company a high-performing company? According to a survey of more than 1,000 marketers, it’s a focus on personalizing […]
What Motivates Charitable Giving?
If you are a nonprofit, you know how critical direct mail is to your fundraising efforts. But do you know what motivates […]
“Make It Easy for Me to Buy”
Want to boost responses to your marketing campaigns? Here is a simple tip. Tell people what you want them to do and […]
A Day for Heroes
Press Release Linemark Printing, Inc. shows Commitment to Supporting Veterans at Paralyzed Veterans’ Golf Open. Business Leaders Join Veterans and Military to […]