What makes a high-performing company a high-performing company? According to a survey of more than 1,000 marketers, it’s a focus on personalizing customer experiences and using metrics to drive the creation of their creative.

According to Adobe’s “Digital Roadblocks: 2014,” when asked about their most important success factors, marketers gave the following answers:

• Their CEO understands marketing (73%)
• Marketing is becoming more important to their company (81%)
• They are “completely” or “very” focused on personalizing customer experiences (63%)
• Data (metrics from ads, campaigns, website, and so on) is “strongly informative” in evolving their marketing creative (28%)

Great marketing doesn’t just happen. It’s a strategic efforts that involves creative, commitment, and effective use of data. Great marketing also starts with a commitment from the top. Just ask the best marketers around.

Need help combining elements of personalization and metrics-driven creative in producing your next print or multichannel campaign? Give us a call!

_______________________________________________________________________

Linemark is a privately-owned and operated printing & communications company headquartered within close proximity of the Washington DC / Baltimore Metro areas (Upper Marlboro, MD). Linemark is one of the fastest growing companies in the region within the communications industry. Operating 24 hours a day from a 90,000sq ft facility, the intensely customer focused company delivers solid and innovative solutions to their client base of associations, corporations and non-profit organizations.