Getting the Most Out of Your Print Marketing Budget
If you’re in charge of managing your print marketing budget, you might run into some trouble making every dollar count. You know […]
Tag: Database
How Much Do Bad Addresses Cost You?
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? […]
Use Personalization to Save on Postal Costs
As marketers, we live in a world of never-ending postal rate increases. Fortunately, there are steps you can take to offset those […]