Business Card Printing Design Elements
Whether you’re a freelancer, entrepreneur, long-time business owner, or part of a larger company, you need your own business cards. Not only […]
Category: Marketing
How to Upgrade Your Brand Image with Print Marketing in 2022
As we make our way into 2022, you may be taking a second look at your brand’s marketing efforts. How have you […]
5 COVID-19 Consumer Trends Impacting Packaging…for Good
The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it […]
Effective Communication Breeds Customer Loyalty
Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that […]
How to Keep Them Thinking About You
In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when […]
5 Fun Stats to Inform Your Fundraising
As a nonprofit, you know the importance of personalized direct mail. Most likely, you are already personalizing your mailers by the donor’s […]
The SGP Certification and Why It Matters
If your company pursues sustainability as part of its mission, you need to know about the Sustainable Green Partnership (SGP) and its […]
“Do You Really Know Me?” From: Your Customer
To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. […]
Silos Are for Farmers, Not Marketers
Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer […]
Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the […]