Effective Communication Breeds Customer Loyalty
Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that […]
Category: Marketing
How to Keep Them Thinking About You
In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when […]
5 Fun Stats to Inform Your Fundraising
As a nonprofit, you know the importance of personalized direct mail. Most likely, you are already personalizing your mailers by the donor’s […]
The SGP Certification and Why It Matters
If your company pursues sustainability as part of its mission, you need to know about the Sustainable Green Partnership (SGP) and its […]
“Do You Really Know Me?” From: Your Customer
To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. […]
Silos Are for Farmers, Not Marketers
Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer […]
Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the […]
Lessons Learned from Real-Life Split Testing
If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more […]
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you […]
Shoppers: How Brands Treat People Matters
How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in […]