Print Marketing Lessons from One of the Most Successful Campaigns in History
We all remember the original Old Spice “Smell Like a Man” commercial with the male spokesperson stepping out of the shower wrapped […]
Category: Digital Printing
Use Personalization to Save on Postal Costs
As marketers, we live in a world of never-ending postal rate increases. Fortunately, there are steps you can take to offset those […]
Got Name and Address? You Can Personalize More Than You Think
Think you can’t personalize your print marketing because you only have a customer’s name and address? Think again. Here are three types […]
Can 1:1 Print Save You Money?
When we think of 1:1 marketing, we think about higher response rates, increased customer loyalty, and larger order sizes. But how about […]
Have Regular Renewals? Use Trigger Marketing!
Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a […]
Unusual Twists on Nonprofit Fundraising
Print newsletters are the default communications tactic for nonprofits. But other elements can yield tremendous benefits for nonprofits, as well. If the […]
Highlight Color Brings in the Dollars
While color is a powerhouse in any type of marketing, you don’t always have to use four-color process to improve your response […]
Maximize Your Marketing Dollars with This Simple Tip
It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate […]
Use Multi-Touch Campaigns to Boost Response Rates
One of the most effective ways to boost your response rates is sending strategic, multi-touch campaigns. This approach uses multiple contacts with […]
High-Performing Companies Focus on Personalization
What makes a high-performing company a high-performing company? According to a survey of more than 1,000 marketers, it’s a focus on personalizing […]