Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the […]
Author: linemarkAdmin
Lessons Learned from Real-Life Split Testing
If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more […]
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you […]
Planning Out Your Next Yearbook Printing Project
Around the country, the school year has just begun. That means it’s time to plan the next yearbook your school will produce […]
The Power of Political Campaign Signs
Political Campaign Sign Sample Layout Everyone is well accustomed to is seeing political campaign signs dotting both residential yards and commercial properties […]
Shoppers: How Brands Treat People Matters
How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in […]
In 2021, Businesses Are Marketing Smarter, Not Harder
With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies […]
Customer Retention Ideas That Don’t Involve Price
Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the […]
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!
For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending […]
Paper Companies Invest in Doing Good
There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved […]