Is Brand Awareness Worth the Investment?
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. […]
Author: linemarkAdmin
Want Better Direct Mail Copy? Tighten It Up!
What’s one of the keys to creating great direct mail copy? Keeping it tight! Over the years, the amount of copy used […]
Do Your Customers Feel Valued?
Customers can be fickle. Even if you do everything right, they can defect to a competitor. One survey found that, even though […]
Canon Solutions America Powers Commercial Printer Linemark, Inc. with Innovative Sheetfed Inkjet Technology
PRINT May 11, 2021 – Established in 1985 as a family-run commercial print shop, Linemark, Inc., a Canon Solutions America, Inc. customer, installed its […]
Have You Considered Retargeting with Print? (Yes, Print!)
Have you ever been browsing a retailer’s site and started seeing the products you browsed beginning to show up everywhere you go […]
Top Reasons Consumers Open Mail
The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top […]
How to Stay in Touch Without Being Annoying
What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said […]
Tips for Reducing Customer Churn
Let’s be honest. Customer churn is part of business. The question isn’t how to stop customer churn. It’s how to reduce it, […]