5 Direct Mail “Must Dos”
Want to ensure that your direct mail is in line with today’s best practices? Here are 5 items that should be on […]
Author: David Ashton
Some Customers Still Hard to Reach by Email
Did you know that, even in today’s multichannel media environment, some customer segments are more difficult to reach by email than others? […]
Can 1:1 Printing Save You Money? Yes!
Most marketers define the success of a print marketing campaign in terms of what they gain — responses, conversions, or dollars flowing […]
3 Ways to Measure Success
It is always critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1 printing, […]
Using the “Describe and Predict” Model
Want to knock your 1:1 (personalized) printing campaign out of the park? Do more than personalize the document. Use your data to […]
Best Practices in 1:1 Printing
If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the […]
Governor O’Malley Visits Linemark
On Thursday, March 6th, Governor Martin O’Malley and 15 business leaders from Maryland toured the 90,000 sq.ft. manufacturing plant of Linemark Printing, […]
Setting Expectations for Personalized Print
There is not doubt — we love personalized print. We love it because it works. What’s important, however, is understanding why it […]
NEWS RELEASE: HP Indigo Joins Linemark Arsenal
With an arsenal of 6 high-production digital presses running 24 hours a day, you would think that would be enough to handle […]
Multi-Channel Leads Marketers’ Strategies
If you like multi-channel marketing, here is some good news. According to a survey conducted by WoodWing Software, you’re about to get […]