One of the most popular ways for businesses both brand new and well-established to get the message out is a brochure. Whether you offer a simple service everyone needs or sell a new product nobody has heard of, sending out brochures to potential customers is a great way to increase the likelihood that they choose you over your competitors.
But some businesses overlook their usefulness altogether. Perhaps they think they are too expensive to print, or maybe they think they won’t get the job done at converting sales effectively. No matter the reason, the brochure should never be underestimated – and we’re ready to tell you why.
Here are 5 great benefits of custom-printed brochures for your business:
Brochures Communicate More Effectively
Brochures are one of the best ways to include the information you need to convey in one place. Through modern design strategies, brochures can cram a ton of information into an easily digestible series of pages.
Customers, especially those who are more likely to use your services or buy your products, will be thrilled to learn as much as possible about your business before doing business with you. By custom printing a brochure for your business, you can tell them everything they need to know and even talk about your history, your goals, and how you plan to help them accomplish their goals.
Plus, after you’ve designed one, you can use it year after year to get your message out. If specific details about your business change or you get a new logo, you can simply update the wording and design and have your custom printing partner create a brand new series of brochures for your next marketing campaign.
Brochures Help You Save Money
Rather than paying for an expensive commercial or radio advertisement to be produced, a brochure communicates everything you need to say and show your customers at an affordable cost. When you want to promote your business in your community or to the world, having a brochure available as something you can send out means you’ll always have a physical item you can share that will get the message out.
And with modern advances in both on-demand printing, digital printing, and offset printing, it’s never been easier to create a brochure, upload it, and have your preferred printing company provide you with the exact number of brochures you need without breaking the bank.
They’re Simple to Distribute
Distributing brochures is just as easy as handing out flyers, putting them in mailboxes, sharing them at conventions, or spreading them throughout your city. When you advertise with a billboard, a radio ad, or a TV commercial, you have to hope that the right eyes and ears are open at the right time. With a brochure, all you have to do is deliver them personally or leave them in the right place.
They Attract More Attention
With a little bit of creative design, your brochures can stand out among your competition and catch the eyes of your potential customers with ease. All it takes is a little work from a graphic designer or the help of the creative team at your custom printing company partner to make the perfect item for your business.
After all, attracting attention is the ultimate goal of any marketing program. Once you’ve got a potential customer reading your brochure, the rest is up to you to provide them with quality products and services.
They Help You Build Trust
When you share information in your brochure that details what you care about as a business and how you plan to treat each of your customers, you build trust with everyone who reads it. That’s where an affordable brochure printing strategy shines – brochures allow you to get every bit of information out that you otherwise couldn’t through another medium. Just make sure you have a good writer handling that content!
For more information on brochures and other print marketing strategies, check out other articles on the Linemark blog!