Are you ready to take your print marketing game to the next level in 2023? Look no further! We’ve scoured the internet and compiled the latest and greatest print marketing statistics for 2023.
From the surprising effectiveness of print advertisements, to the power of personalized direct mail, these statistics will give you the edge you need to make your print marketing campaigns a success. So grab a pen and paper (or just bookmark this page), and get ready to be amazed by the power of print in the digital age.
Critical Print Advertising Statistics
A study shows that 75% of consumers feel special when receiving print advertisements, while 73% prefer receiving print advertisements over other forms of advertising. Additionally, 33% of millennials alone have an active subscription to a newspaper or magazine, while only 19% report opening marketing emails frequently.
When it comes to trust and purchase decision, print advertisements are highly trusted by consumers. In fact, 82% of consumers trust print advertisements the most when making a purchase decision. Consumers also appreciate receiving print advertisements that include coupons, with 69% of people liking coupons for restaurants and 65% liking coupons for retail businesses.
Print advertisements are also highly engaging, with 88% of people taking the time to look through the print advertisements they receive. Furthermore, 80% of people look forward to receiving print advertisements in the mail, indicating a strong preference for this form of advertising.
Print’s Continued Benefits for Businesses & Nonprofits
In addition to the advantages outlined in the previous section, print advertising also boasts impressive response rates and return on investment. A study shows that print advertising offers a 112% return on investment, making it a cost-effective way to reach consumers.
Another benefit of print advertising is its ability to drive website traffic. A study found that 60% of catalog recipients visit the website of the company that mailed them the catalog, indicating a strong connection between print advertising and online engagement.
Consumers who receive print advertisements also tend to purchase more and spend more compared to those who did not receive a print advertisement. A study found that those who received print advertisements purchased 28% more items and spent 28% more compared to those who did not receive a print advertisement.
Print advertisements are also highly effective at building brand awareness and loyalty. Consumers who receive print advertisements keep those advertisements for an average of 17 days, indicating a lasting impact on their purchasing decisions.
Personalization is key in print advertising. A study found that personalized print advertisements that are customized for each recipient generate a 135% increase in their response rates.
Print advertising can also be combined with email for an even greater impact. A study found that when print advertisements are combined with email, there is an average 49% increase in sales and a 125 % increase in inquiries.
Nonprofit organizations can also benefit from print advertising. A study found that print advertisements bring in 78% of donations for nonprofit organizations, highlighting the effectiveness of print advertising in fundraising.
The statistics in this post are just the tip of the iceberg. There are many other ways that businesses can use print marketing to reach their goals, whether it be through direct mail, catalogs, or even print-digital integration.
At Linemark, we believe that print marketing is an essential part of any comprehensive marketing strategy. If you’re interested in learning more about the ways that print marketing can benefit your business, we encourage you to explore the other posts on our blog.