How Do You Spell Success? C-O-N-V-E-R-S-I-O-N
When you think about evaluating the success of a marketing campaign, what comes to mind? For many marketers, it’s response rates. However, […]
Tag: Marketing
Personalized Marketing: It’s Mainstream
From personalized coupons arriving in the mailbox to “just for you” recommendations in the inbox, personalized marketing is everywhere. In fact, in […]
Interactivity Gets Results!
There is a reason pet stores put kittens and puppies into open cages in the center of the main aisle. Customers who […]
Use Personalization to Save on Postal Costs
As marketers, we live in a world of never-ending postal rate increases. Fortunately, there are steps you can take to offset those […]