Aaron Dunn

Shoveling snow to keep winter marketing efforts up

After the chaos of the holiday season dies down, marketing your business can feel a little strange. You’ve already brought in tons of customers looking for great deals on gifts and useful services during Thanksgiving, Christmas, and New Year’s, but now all that’s over with. So what can you do during the quiet, calm winter marketing season?

It’s time to think creatively. Most importantly, you’ll need to find a unique angle and make subtle changes to attract your customers out from their collective hibernation. Today, let’s discuss how businesses can use clever and original winter marketing strategies to stay hot during the coldest months of the year.

Keep Your Customers Warm

January and February are well-known around the country as the most brutal months of the year. They’re cold, wet, and just a little bleak. So give your customers what they’re looking for – comfort and warmth.

Even if you aren’t a clothing company, you should still take a look at warm clothing as promotional materials. For instance, long-sleeve shirts, hoodies, and fleece jackets always sell well during the winter months. Incorporate your logo and branding and feature them prominently in your store or on your website. Your customers will love them!

Tweak Your Products for Winter Marketing

The winter season brings with it a unique set of visual and emotional cues that can be leveraged in your winter marketing efforts. One way to do this is by adjusting the colors and fonts used in your marketing materials.

Instead of bright and vibrant colors that are associated with spring, summer, and fall, consider using warmer and more soothing colors that evoke feelings of comfort and coziness. This can be as simple as creating a holiday version of your logo, or incorporating seasonal colors into your website’s background or other marketing materials.

Additionally, it is important to store your spring, summer, and fall marketing materials away for next year and focus on the current season. By doing so, you can ensure that your marketing efforts are tailored to the specific needs and preferences of your audience during the winter season.

What’s Right Around the Corner for Winter Marketing?

You might feel a bit of holiday fatigue, but remember that time marches on. Pretty soon you’ll have these events and holidays to look forward to:

Chinese New Year 2023 – Sunday, January 22

Super Bowl 2023 – Sunday, February 12

Valentine’s Day 2023 – Tuesday, February 14

Presidents’ Day 2023 – Monday, February 20

Saint Patrick’s Day 2023 – Friday, March 17

These are just some of the major ones to mention. Your local area might have plenty of other exciting events and holiday traditions to attract customers on, so pay close attention!

Spring is Just Over the Horizon

During these slower winter days, take advantage of the calm. You know spring is just over the horizon. That means business will pick back up quickly.

Recently, we covered 2023 print industry trends and marketing strategies. Review those ideas and start planning ahead for the rest of the year. While winter continues, take the time to develop some solid ideas for when everything warms back up.

To brainstorm more winter marketing ideas, reach out to a representative from Linemark today!

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