Looking to make a huge statement about your company? Large format printing is something businesses of all shapes and sizes include in their marketing budget, and for good reason. Billboards, posters, banners, and other large signage convey tons of information in eye-catching and appealing ways. But if your large format prints aren’t high quality, you may have a huge mess on your hands.
To avoid a large format print disaster, here’s a handy guide we’ve created to help you achieve spectacular large format print quality.
Ensure High Quality Photography
When choosing the photos for your large format printing project, you have to know your images are high quality. This means their pixels per inch should be at least 300 ideally. The type of image file you choose also matters – many file types are designed to be seen on smaller screens, so you need to be certain you create files that will look good in larger scales.
Some of the most important points to remember regarding image types include:
- Vector images are computer generated and ensure flawless shapes and patterns.
- Bitmap files (JPEG, PNG) are ideal for images viewed from a distance.
- EPS files don’t rely on pixels for their resolution and allows dramatic image scale ups.
- Pantone files using the CMYK color model are best for deep contrasting, vivid colors.
Cut Back on Editing
Even if you’re a PhotoShop whiz, you might not want to spend too much time performing digital edits. The more resizing, cropping, and general editing you perform, the more the image becomes pixelated and distorted. While this might not seem obvious when viewed on your desktop monitor or tablet, it may become an eyesore when printed on a billboard or banner.
Your best bet is to keep your original images intact in their original form and only perform minor edits, such as contrast and adding in logos and text. This way, you won’t see harsh lines or jagged, pixelated edges on the figures in your image.
Don’t Go Overboard
Because large format print images are usually intended to be seen from a distance, you don’t want to clutter the picture. Whether it’s your company sign, an advertisement, or a banner declaring a seasonal special, any viewer should be able to ascertain every piece of information more or less from first glance. Otherwise, they may have to squint to make out minor details or be left altogether confused.
Test It Out First
One of the best steps you can take to ensure your large format print project turns out well is to have a test print made to see what it looks like. Whether you can achieve this yourself on lower quality equipment or have your professional printing partner run a test print first, ensuring the final product is of the appropriate quality is key to a successful print project.
Partner with a Professional Commercial Printing Company
While some businesses may try to print out their own large format print projects, they may not have the correct printing equipment to get the job done. Even if their original design was flawless on their computer screens, the final version once printed may be nowhere as vivid as intended.
That’s why commercial printing companies like Linemark provide high quality large format printing services for businesses of all shapes and sizes. If you want to make a big statement with your large format prints, reach out to the experts at Linemark today.