Attention small business owners! Are you looking to boost the performance of your print marketing efforts? One simple yet highly effective strategy is to include a cover letter with your printed materials.
A cover letter can serve as a greeting, a sales pitch, and a proposal for next steps, making it a powerful tool for building connections, differentiating your business from the competition, and formally introducing your skills and services.
But do you have the experience to nail your cover letter in your first attempt? Just as you always work to make a great first impression on your target audience, it’s important that your cover letter works – every time.
In this post, we’ll cover 5 critical tips for creating a persuasive cover letter and how your business can use them to enhance your marketing efforts.
6 Tips for a Persuasive Cover Letter
To make the most of your cover letter, follow these tips:
- Start strong by promising a benefit in the headline or first paragraph and leading with your strongest sales point.
- In the supporting paragraphs, expand on your most important advantage and explain what readers will specifically receive as a benefit of your services.
- Use supplemental evidence, such as statistics, examples, endorsements, or testimonials, to back up your statements.
- End with a call to action that tells the reader what they stand to lose if they don’t act. Rephrase the benefits in a closing offer that inspires action, such as deadlines, limited-time offers, or act-now incentives.
- Close by summarizing the benefits and stating your ideal outcome or objective. Mention any enclosed documents or resources, and express a positive plan of action.
- Invest in high-quality paper, envelopes, and printing to give your cover letter a professional look and feel. This will help to make a strong first impression and show that you are committed to delivering top-notch products and services. Consider using a specialty paper or a custom color envelope to add an extra touch of distinction.
In terms of style, aim for short opening and supporting paragraphs. Use bullet points and boldface key points for clarity. Then, consider using professional letterhead, weighted paper, or custom color envelopes for extra impact.
How Your Business Can Take Advantage of Cover Letters
Don’t underestimate the power of a well-written cover letter. Use it to forge a personal connection and increase the chances of a prompt and profitable response. A cover letter can make all the difference in your print marketing efforts, whether you’re sending direct mail, proposing a new business partnership, or introducing your skills and services.
Take the time to craft a compelling cover letter that showcases your strengths, explains the benefits of your services, and includes a call to action that inspires readers to take the next step. With a little effort, you can boost the performance of your print marketing and stand out from the competition.
If you want to learn more about how to create an effective cover letter, be sure to check out the Linemark blog or contact the team today. Our experts are here to help you make the most of your marketing efforts and grow your small business.