6 Principles of Marketing Persuasion
Understanding buyer psychology is key to grabbing consumers’ attention and getting people […]
Author: Patrick Whelan
5 Tips for Data You Can Trust
The success of your marketing campaigns hinges on having excellent, reliable data. […]
During Times of Uncertainty, Market Like a Leader
In today’s times of uncertainty, it can be challenging to know how […]
Designing an Effective Postcard
One of the best ways to use direct mail is to use […]
Turning a Bank from “Stodgy” to “Personal”
Do you always need lots of data to make your mailings seem […]
Why Our Brains Prefer Direct Mail Over Email
Want to geek out on marketing science? Check out neuromarketing, a field […]
Four Data “Buckets” and How They Can Benefit Your Messaging
Shoppers today expect their marketing messages to be highly targeted to their […]
Using Packaging as a Marketing Tool
When a shopper walks into the store, even if they aren’t looking […]
What Is Reciprocity? How Can It Boost Sales?
It’s happened to all of us. We receive a fundraising mailer that […]
Want Better Profits? Open an Online Storefront
If you aren’t already using an e-commerce portal to archive, order, and […]