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    6 Principles of Marketing Persuasion

    Home » Archives for Patrick Whelan

    Author: Patrick Whelan

    January 13, 2023Marketing

    6 Principles of Marketing Persuasion

    Understanding buyer psychology is key to grabbing consumers’ attention and getting people […]

    December 30, 2022Direct Mail, Marketing

    5 Tips for Data You Can Trust

    The success of your marketing campaigns hinges on having excellent, reliable data. […]

    December 16, 2022Marketing

    During Times of Uncertainty, Market Like a Leader

    In today’s times of uncertainty, it can be challenging to know how […]

    November 28, 2022Direct Mail, Marketing

    Designing an Effective Postcard

    One of the best ways to use direct mail is to use […]

    November 12, 2022Direct Mail, Marketing

    Turning a Bank from “Stodgy” to “Personal”

    Do you always need lots of data to make your mailings seem […]

    October 27, 2022November 2, 2022Direct Mail

    Why Our Brains Prefer Direct Mail Over Email

    Want to geek out on marketing science? Check out neuromarketing, a field […]

    October 12, 2022Digital Printing, Direct Mail, Marketing

    Four Data “Buckets” and How They Can Benefit Your Messaging

    Shoppers today expect their marketing messages to be highly targeted to their […]

    September 28, 2022September 14, 2022Marketing

    Using Packaging as a Marketing Tool

    When a shopper walks into the store, even if they aren’t looking […]

    September 14, 2022Marketing

    What Is Reciprocity? How Can It Boost Sales?

    It’s happened to all of us. We receive a fundraising mailer that […]

    August 23, 2022August 24, 2022E-Business, Internet Solutions

    Want Better Profits? Open an Online Storefront

    If you aren’t already using an e-commerce portal to archive, order, and […]

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