3 Multichannel Marketing Stats to Inspire You

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success.  1. Two-thirds of...

Want to Sell More? Keep It Dripping!

If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works.  The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision...

Why Your Text Should Have Color, Too

When it comes to images, we know that color pushes the needle when it comes to motivating buyers. A picture of a juicy hamburger topped with bright green lettuce and ripe red tomato is far more compelling than the same image in black-and-white. So why should we be...