by Patrick Whelan | Feb 28, 2020 | Uncategorized
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. 1. Two-thirds of...
by Patrick Whelan | Feb 18, 2020 | Uncategorized
You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why? Often, it’s because many conversations need to be kept going before they bear fruit. This is where...
by Patrick Whelan | Feb 4, 2020 | Uncategorized
If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works. The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision...
by Patrick Whelan | Jan 9, 2020 | Uncategorized
Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, “What else...
by Patrick Whelan | Jan 9, 2020 | Uncategorized
When it comes to images, we know that color pushes the needle when it comes to motivating buyers. A picture of a juicy hamburger topped with bright green lettuce and ripe red tomato is far more compelling than the same image in black-and-white. So why should we be...
