Case Study: The Power of a “Thank You” Note
When you are shipping products, do you include a simple thank you? […]
Author: Patrick Whelan
Making Content Marketing Work for You
One of the fastest-growing types of marketing is content marketing. Why? Because […]
The Marketing Importance of an Authentic Voice
Whether you are writing copy for direct mail, email, or mobile video, […]
4 Things Direct Mail Does That Email Can’t
As a marketer, you know the value of email. You may also […]
Want More Donations? Choose Print!
For nonprofits, every dollar they spend on overhead, administration, and marketing is […]
Want the Ticket to Converting Higher End Buyers? Try Personas
If you are trying to sell costume jewelry and organic smoothies, price […]
QR Codes Are Everywhere — For Good Reason!
The global pandemic has had a profound impact on the world of […]
5 Benefits of Having an Up-to-Date Mailing List
Keeping your mailing list up to date is essential for making the […]
Creating Customer Loyalty
What does it take to create customer loyalty, the kind of loyalty […]
6 Principles of Marketing Persuasion
Understanding buyer psychology is key to grabbing consumers’ attention and getting people […]