With E-mail, Who Needs Print?
It’s true—e-mail is inexpensive, easy to personalize and highly trackable. The trend however is toward cross media, with marketers using the best […]
Author: David Ashton
NEWS RELEASE: Linemark Tuck-In Acquistion of Anaconda Press
During the first week of January this year it was announced that Linemark (Upper Marlboro, MD) has signed an agreement of a […]
Benefiting From Customer Surveys
What could you learn by conducting customer surveys or focus groups more often? The number of doors of opportunity opened by the […]
Unlock the Power of Data Mining for Personalized Marketing at Linemark Printing
Data mining is the foundation of great personalized marketing, but it often strikes fear into the hearts of many marketers. The reality […]
Beat Out the Big Guys: Know Your Customers!
How much do you really know about your customers? If you know more than basic customer profile and purchase history, you know […]
If They Touch It, They Buy It!
There is a reason retailers put samples and displays in high-traffic areas. People who can openly see and touch the merchandise are […]
Beyond Beeps: How Consumers Use QR Codes in 2024 and Beyond
Remember those pixelated squares you used to scan with clunky apps? QR codes (Quick Response codes) have come a long way since […]
Unleash Vibrant Possibilities: 2024’s Guide to Digital Color Envelope Printing with Inkjet Presses
In 2024, standing out in a crowded mailbox demands boldness and innovation. Digital color envelope printing with inkjet presses offers a revolutionary […]
2024 Essentials: Building a Winning Marketing Campaign from Scratch
In today’s dynamic landscape, crafting a successful marketing campaign requires more than just catchy slogans and flashy visuals. To truly resonate with […]
Printing in 2024: 5 Reasons Paper Beats Pixels in a Digital Age
Printing in 2024: 5 Reasons Paper Beats Pixels in a Digital Age In the age of instant connection and digital domination, it’s […]