David Ashton

Everyone wants to be appreciated, especially customers. Why not try using simple print and email techniques to recognize your customers publicly? By doing so, you can reinforce their loyalty, promote your brand, and encourage them spread your message virally.
There are lots of ways to recognize your customers. You can print a large-format display for your customer entrance area. You can profile them in your print and email newsletters. You can mention them in your social media marketing. While you are talking about what makes your customers great, you can weave in your corporate and product story, too.
Recognize customers for things like . . .
• Business successes (case studies)
• Industry awards and accolades
• Most creative use of your product
• Longevity as a customer
• Customer anniversaries
Consider creating a video to include in your email newsletter. It doesn’t need to be a professional production. A simple customer testimonial or product demonstration recorded on a smartphone works fine.
Don’t shy away from being edgy and humorous. Create a contest for the funniest ways to use your product. Some manufacturers of adventure gear, such as performance socks, are known for encouraging customers to share pictures of the craziest and most extreme places they’ve worn their socks. Encourage customers to send in pictures or videos that you can use to promote them, and by extension, your company. When you promote your customers, they will share out their notoriety with their friends, family, and colleagues, spreading your brand at the same time.
Need ideas for saying “thank you” and promoting your customers? Give us a call.

Linemark is a privately-owned and operated printing communications company headquartered within close proximity of the Washington DC / Baltimore Metro areas (Upper Marlboro, MD). Linemark is one of the fastest growing companies in the region within the communications industry. Operating 24 hours a day from a 90,000sq ft facility, the intensely customer focused company delivers solid and innovative solutions to their client base of associations, corporations and non-profit organizations.

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