02/21/2023 
Aaron Dunn
As a small business owner, you know how important it is to reach and connect with your target audience. But did you know that the design of your printed materials can play a crucial role in how effectively your message is received? Inclusive print design is a crucial aspect to consider, especially when it comes to accommodating viewers with colorblindness.
Colorblindness is a condition that affects approximately 1 in 12 men and 1 in 200 women worldwide. It can make it difficult for individuals to distinguish between certain colors, which can impact their ability to fully understand and interpret printed materials.
When you create your print materials, are you considering colorblind individuals in your design?
Today, let’s break down the different types of colorblindness and how you can utilize inclusive print design to increase your marketing success!
Types of Colorblindness
There are three main types of colorblindness:
| Protanopia: People with protanopia have difficulty seeing red, orange, and yellow, which may appear dimmer or as black or grey to them. They may also have difficulty distinguishing between violet, blue, lavender, and purple. |
| Deuteranopia: Those with deuteranopia cannot distinguish between red, yellow, and green, which all appear the same to them. However, they do not experience the colors appearing dimmer than they really are. |
| Tritanopia: Tritanopia is characterized by difficulty distinguishing between blue and green, and difficulty seeing yellow. |
By considering the different types of colorblindness and taking steps to make your printed materials accessible to all viewers, you can ensure that your message is received and understood by all. Tools such as Photoshop’s “Proof Setup” function can help you see how your design will appear to those with colorblindness, and using bright, distinct colors and incorporating visual textures can also make a big difference. It is also important to avoid relying solely on color to convey information and to always include accompanying text for colorblind viewers to reference.
The Rewards of Inclusive Print DesignInclusive print design may require some extra effort, but it is well worth it to ensure that your business is able to effectively reach and connect with all members of your target audience. By taking the time to consider the needs of viewers with colorblindness and implementing strategies to make your printed materials accessible to all, you can improve the effectiveness of your marketing efforts and create a better overall customer experience. So don’t underestimate the power of inclusive print design! Take the time to consider the needs of all of your viewers, and you’ll be on your way to creating materials that are truly effective and impactful. If you’re interested in learning more about inclusive design and how it can benefit your business, be sure to explore the Linemark blog. We offer a wealth of resources and information on this topic and many others, all designed to help you take your business to the next level. So don’t wait – start exploring our blog today and discover all the ways you can improve your marketing efforts through inclusive design! |
