Marketing Archives

The Right Content at the Right Time

Increasingly, marketers are looking at the sales process as a set of stages, with each stage of the process requiring different types […]

Personalized marketing is in demand and is increasing exponentially. Did you know that marketers see an average increase of 20% in sales […]

What makes 1:1 marketing work? What turns an average campaign into an outstanding success? Is it the graphic design or the mailing […]

You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? […]

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? […]

Do you have enough data in your marketing list to make your targeting as effective as it can be? If not, you […]

Want to create direct mail that motivates to action? Take some tips from the advertising industry. These tips are based on human […]

UPPER MARLBORO, MD – Linemark Inc., the premier leader in the printing industry, has introduced today a new corporate branding […]

The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader […]

When it comes to developing marketing content for the B2B market, targeting by experience level matters. This is the conclusion of a […]